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DOI: 10.1177/1744935907076354 © 2007 SAGE Publications Entrepreneurship and pure altruism: Reconciling the irreconcilable?Evidence from a New Zealand mail-order firmManagement and Employment Relations Department, University of Auckland, i.hunter{at}auckland.ac.nz This article examines the existence of altruism in the formation of a firm and argues that altruism can coexist with the most demanding form of capitalism: Schumpeterian creative destruction. Moreover, pure altruism is seen to be a precursor to the accumulation of capital, not an event ex post. Such a notion suggests a re-examination of views of altruistic behaviour wherein altruism is reduced purely to variant forms of self-interest and reciprocity.
Key Words: altruism creative destruction entrepreneurship mail order philanthropy Robert Laidlaw
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